Creativity for creativity's sake is nice; but Deliberate Creativity that solves problems in an efficient and lasting way is truly sublime!
Welcome to behzad.com, where I advocate Creating with Purpose.
Design attracts and writing informs; the impact, however, is too often fleeting because it's lazy and cliché. True creativity thinks outside the bag - it transforms the 'common' into the 'useful' by solving problems and adding value.
My goal in every project, whether it involves design, writing, coding, or a combination of tasks, is to uncover the most efficient, effective, enduring, and yes, beautiful solution possible.
I design communication tools of all types, including print, video, websites, and apps.
I code in multiple languages, develop databases, build mobile apps, and manage dev teams.
I write poetry and prose for myself, and ad copy, speeches, press releases, and more for clients.
I help clients build brands and connect with their audience through precisely targeted campaigns.
This site has changed visually over the years, but the tagline has not because it reminds me of a critical life lesson...
"Playing" - We are actors. We choose who we want to be and act accordingly. If we feel "small", it's not because the world is big; it's because that's the role we've selected. We can always choose a different path. Plus, life is fun! We should always be playing!
"Serve the world" - We must leave this planet better than we found it. That includes our environment, our communities, our families, and ourselves!
Here's my original inspiration:
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure... Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you... as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
— Marianne Williamson
