Menu Close

Design is clarity.

Whether it’s a visual, a system, or a message,
I make things that make sense.

I build better creative teams.

Creative teams thrive when they’re supported by thoughtful leadership and smart systems. I bring both.

I’ve been an Art Director, Designer, and Writer. I’ve also led as a Workflow Architect and Systems Strategist. That means I speak both languages: creative vision and operational execution. I don’t just make creative; I build the backbone that helps teams deliver their best work consistently, at scale.

But I believe the real magic happens when people feel seen, supported, and inspired. I’ve mentored designers, coached cross-functional teams, and helped individuals reconnect to the bigger picture behind their work. I care deeply about creating environments where people grow—not just output improves.

Leadership, to me, means listening closely, asking better questions, and giving direction in way that lifts creativity. It means building systems that empower people.

The result? Teams that get better over time, creative that connects, and progress you can actually measure.

How I build better teams

Translating Vision Into Plans
0 %
Aligning Stakeholder Goals
0 %
Streamlinging Workflows
0 %
Removing Blockers
0 %
Mentoring Teams
0 %
Progress Tracking
0 %

What I do best

CREATIVE: Direction, Storytelling, Branding

OPERATIONAL: Systems, Workflow, Process

LEADERSHIP: Coaching, Alignment, Team Growth

RESULTS: Analysis, Deadlines, KPIs

Notable projects

• Led a high-volume print advertising production agency with 160+ staff and multiple daily deadlines, driving creative output without sacrificing quality.

• Consulted for creative departments nationwide, optimizing workflows and training teams in best practices that increased efficiency and morale.

• Built and scaled a boutique design studio serving major national brands like Nissan North America, uniting storytelling and branding with strategic visual execution.

• Launched a nationally distributed cultural magazine, overseeing editorial, creative, and production from concept to print — on a shoestring budget and a tight team.

Tools and Expertise

PROJECT & OPERATIONS MANAGEMENT

  • PM: Monday, ClickUp, Asana, Wrike, Trello
  • Collaboration & Planning: Slack, Miro, Airtable
  • Creative Resourcing, Workflow Design
  • Process Mapping, Intake Systems, Brief Creation
  • Cross-Functional Team Management
  • Metrics, KPI Tracking, Reporting
  • Agile, Scrum, OKRs
  • QA, Proofing Processes
  • Training: Technical & Creative Staff

CREATIVE & CONTENT SYSTEMS

  • Graphics: Photoshop, Illustrator
  • Layout: InDesign, QuarkXpress
  • Video: Final Cut Pro, Premiere
  • Wireframe & Prototyping: XD, Figma
  • Visual Design, Typography, Layout
  • Storytelling, Copywriting, Technical & PR Writing
  • UI/UX, Customer Journey, Persona Design
  • Content SEO
  • AI Integration & Prompt Engineering
  • Print Production & Prepress
  • Branding & Campaign Execution
  • Digital Asset Management (DAM)
  • Asset Versioning, Templating Systems

WEB & ECOMMERCE PLATFORMS

  • CMS: WordPress, Joomla, Magento
  • Hosted CMS: Shopify, SquareSpace, WIX
  • Amazon Seller & Vendor Central, AMS
  • Walmart & eBay Marketplaces
  • Email & Content Marketing
  • Campaign Strategy, Oversight
  • WooCommerce, VirtueMart
  • Google Ads, Meta (FB & IG) Ads
  • Google Analytics

TECHNICAL / AUTOMATION TOOLS

  • HTML, CSS, Javascript, PHP, SQL
  • FileMaker Pro Advanced & Server
  • Automation: Zapier, AppleScript
  • WHM, cPanel, Web Hosting & Server Management
  • Technical SEO, Performance Optimization

DATA, COMMUNICATION & COLLABORATION

  • Microsoft Office: Word, Excel, PowerPoint
  • Airtable, Smartsheet, Google Suite
  • Data Analysis & Insights
  • Customer Service & Stakeholder Communication
  • Networking, IT Troubleshooting

What can I do
for you?

I can support your team
as a consultant or
a full-time leader.
Back To Top
Theme Mode