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Design is clarity.
Whether it’s a visual, a system, or a message,
I make things that make sense.
To support the launch of ETH Rising—a provocative NFT art series blending anti-establishment commentary, banknote aesthetics, and crypto mythology—we designed a premium, multi-page collector booklet as a central promotional asset. This print-ready flipbook showcased both the artwork and the philosophical underpinnings of the project, positioning the collection as more than digital assets: it was a declaration of values.
The booklet’s role was twofold: to create excitement during the pre-launch phase and to serve as a keepsake-quality artifact for collectors and investors. Rich editorial content, visual storytelling, and precise typographic layout helped bridge the physical and digital realms, just as the project itself did.
Editorial Designer, Layout Artist, Digital Delivery and Print Manager
The ETH Rising team wanted to present complex ideas—ranging from monetary theory and blockchain disruption to fine art printing and NFT technology—without losing clarity or visual appeal. The booklet had to feel elevated yet accessible, intellectual but not academic. It also needed to reflect the layered visual style of the NFT artwork, without overwhelming the reader.
We designed a 6×9” booklet that functioned as both a marketing piece and a collector’s artifact. The layout draws from traditional editorial principles with structured grid systems, typographic hierarchy, and generous whitespace to support heavy conceptual copy. Stylized chapter openers and callouts echo the fine-art-meets-cyberpunk tone of the ETH Rising collection.
I also created the ETH Rising logo—a bold, minimalist wordmark featuring the letters “ETH” integrated with an upward arrow, symbolizing both market growth and the philosophical ascent at the heart of the project. The mark was used across promotional materials and established a strong visual identity that matched the narrative tone.
To maintain cohesion, we drew inspiration from the NFT artwork itself—subtle nods to banknote flourishes, crypto symbolism, and mythological references appear throughout the layout. The result is a publication that feels purposeful, layered, and memorable—one that holds its own next to the artwork it celebrates.
The flipbook helped ETH Rising capture early attention and stand out in a crowded NFT space. By making the abstract tangible, it added a layer of legitimacy and sophistication that appealed to serious collectors. As a digital asset, it became a shareable tool that supported marketing across platforms, and its print-quality design established the aesthetic tone for the entire ETH Rising brand.
