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Design is clarity.
Whether it’s a visual, a system, or a message,
I make things that make sense.
AFROCA Skateboard, Inc. needed a brand identity that could move across culture, apparel, and products — bold enough to catch eyes, simple enough to be stamped on a board. Built around a character-infused wordmark, the logo design merges Afrocentric pride with the edge of skateboarding culture.
The design replaces the “O” in “AFROCA” with a cartoon face — instantly iconic, scalable, and full of personality. The identity works across decks, shirts, boxes, and ads, helping AFROCA launch as more than a company — as a cultural signal.
Logo Design, Character Illustration, Brand Identity System, Typography, Product Mockups
The client had a name, a mission, and a dream — but no design brief or visual starting point. The challenge was to capture the rebellious energy of skateboarding and the pride of Black youth culture in a single brand that could scale across everything from social media to skateboard decks.
I developed a bold, custom wordmark where the “O” becomes a stylized Afro’d character — playful yet assertive. The type was customized for strength and clarity, giving the logo presence even when the character is scaled down. The single integrated mark avoids clichés and creates instant brand recognition.
The logo became the literal and figurative face of the brand — used everywhere from unboxing moments to magazine ads. AFROCA launched with an identity that speaks volumes without saying a word. Customers connect with it. Founders are proud of it. And it still turns heads.
