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Design is clarity.
Whether it’s a visual, a system, or a message,
I make things that make sense.
Ikon Audio International needed to elevate the shelf appeal of two of its leading car audio brands: Logic Soundlab and Matrix Mobile Sound. Both needed distinctive packaging that could stand out in crowded retail environments and communicate the brand’s core values at a glance.
Logic Soundlab
Logic’s previous packaging was little more than a cardboard shipping box with a stamp. We reimagined the line with aggressive, high-contrast visuals that reflected the raw power of its products. Every box became a visual shout—featuring specs, wattage, voice coil info, and vivid product imagery—helping it compete with industry leaders.
Matrix Mobile Sound
As a new premium brand, Matrix needed a unified identity across packaging, displays, and events. We developed a sleek, modern system—black backgrounds with custom orange-and-gray dot patterns—that emphasized technical excellence and brand consistency. The result felt premium and professional, from the shelf to the showroom.
Creative direction, packaging design, visual system development, print production coordination
Create eye-catching, informative packaging that stood out in crowded retail spaces, appealed to distinct customer bases (budget and premium), and unified each product line’s branding.
We developed separate design languages tailored to each brand:
For Logic, high-energy visuals and prominent specs to speak to power and affordability.
For Matrix, minimalist styling with custom patterns to evoke quality and precision.
Both designs prioritized retail readability, easy product identification, and visual cohesion across SKUs.
The redesigned packaging helped Logic Soundlab rise to visual parity with top-tier competitors and improved brand perception in-store.
Matrix launched with a premium look that reinforced its pricing strategy and unified presence across print and physical environments.
Retailers reported stronger customer engagement and easier sell-through thanks to the updated packaging.
